What makes the customers say yes - and no - …

Believe it or not, but this has a lot less to do with the idea than you might think. We the idea creators (yes, even me although I’ve been creating ideas for the last ten years) fall into temptation to think that there as something wrong with the design of our idea, that the pricing is way off, that the presentation or the pitch wasn’t interesting enough or that the product or service is simply not good enough.

Read →