Believe it or not, but this has a lot less to do with the idea itself than you might think. We the idea creators (yes, even me although I’ve been creating ideas for the last ten years) fall into temptation to think that there is something wrong with the design of our idea, that the pricing is way off, that the presentation or the pitch wasn’t interesting enough or that the product or service is simply not good enough.
Hold your horses.
Sometimes that is true. But what would happen if we, the idea creators could accept the fact that them not buying into our idea could have one of the following reasons:
customer’s inner narrative says: “I’m not worth this”
the person you pitched for does everything she can to avoid a confrontation with her boss and has not yet presented the idea
the customer is on the opposite part of the standard deviation curve when it comes to willingness to try new things (an idea is always a “new thing”)
the person your customer is looking up to the most is using your competitor’s products
and a bunch of other reasons
The more attached we are to our ideas, the harder it hits if nobody wants them. And the more we blame ourselves for the lack of success. Most idea creators (and marketing people) would benefit from learning more about customer psychology - even on a basic level - and that’s why I created a digital course on this topic:
This course explains what decisions an idea creator should make when acting on customers’ existing behaviors or creating new behavior patterns. It sheds a light on how preconceived notions can affect purchase decisions and what it is that the customers actually want. It brings up the question of expertise and explains the power of expectations. And about 40 more useful things.
You can find the course at https://www.bibik.academy/english
This is the first out of three courses on psychology of ideas. Upcoming releases: November and January.
I hope to see you inside!