Six secrets to successful idea generation

Do you know the secrets to successful idea generation? If you are interested in this topic, then you might have thoughts on and techniques for how to come up with good things, but there are some hacks that take ideas from good to great.

Recently I gave a Really Good Inovation talk on the topic. I am giving away the headlines here and encourage you to watch the video for the full story.

So, in my opinion, the six secrets to successful idea generation are:

  1. Understanding that it’s not about you

  2. Validating the idea

  3. Establishing what the actual idea is

  4. Aiming for ideavirus

  5. Acknowledging incubation time

  6. Understanding consumer behavior

Watch the video here. It will be 28 minutes well spent.