Do you know the secrets to successful idea generation? If you are interested in this topic, then you might have thoughts on and techniques for how to come up with good things, but there are some hacks that take ideas from good to great.
Recently I gave a Really Good Inovation talk on the topic. I am giving away the headlines here and encourage you to watch the video for the full story.
So, in my opinion, the six secrets to successful idea generation are:
Understanding that it’s not about you
Validating the idea
Establishing what the actual idea is
Aiming for ideavirus
Acknowledging incubation time
Understanding consumer behavior
Watch the video here. It will be 28 minutes well spent.