Great ideas help people. Mediocre ideas are useless. So how do we guarantee that our ideas never fall into the latter?
By making sure that the ideas we create are solutions to problems. And furthermore that those solutions are relevant for the target market we’ve chosen for ourselves.
By making it easy for the clients to not only find us, but also buy from us. There is no easier way to kill an idea than making the customer experience unpleasant.
By showing up as the creators we are. Some ideas might fly on their own, but most are enriched by a glimpse of the person behind it.