How ideas are really born

Forget the theories, this is what's really going on.

There are a lot of theories on idea generation and I support most of them. However… at crunch time, there is only one way for ideas to emerge.

Out of a need.

You need something to happen, or you need something to change.

Go back to the last time when it was required of you to really think. I mean… really think. When a solution to a problem was necessary as…

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