Are we creating ideas... or tasks?

Let’s do a fun exercise together: last time you said “I have an idea” - what came after it? Was it a piece of new information that solved a specific problem, or was it rather a… thought? A suggestion? A task even? For a thought to be called an idea (as in “creative ideas”), it needs to be novel. If you already know what to do, then this thought is just an answer and probably even a call to action.

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