Idea generation + psychology = psychology of ideas.

would you like to understand and optimize your idea generation process?
would you like to understand how customers think?
would you like to master psychology of ideas?

Then you are in the right place. Welcome! 

A few words about me…

For as long as I can remember, I’ve been helping people generate ideas. Since 2009 it’s officially my job (I run an idea generation agency). I hold an MBA and a LLM, but I have always been intrigued by psychology, so from 2021 I am back in school and going after that degree.

A lot of my work is about helping my clients overcome their idea generation struggles. The most common ones are: having zero ideas, too many, or can’t seem to bring those ideas to life. I want to get to the bottom of why there is a struggle with idea generation in the first place. Thus I am bringing in psychological aspects into my work. Will you join me on my psychology of ideas journey? I believe that we are creating a completely new niche!

My definition of Psychology of Ideas is:

1.  the mechanism(s) behind one’s idea generation process

2.  idea generation with the customers’ existing or desired behavior in mind

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To find out more about the company that provides the tech for this newsletter, visit More about me on Social at @magdalenabibik or at